Yuyao News Network (Umunyamakuru wa Yao Jie umunyamakuru Zhu Conggu) Inanga nziza zubwoya zifite ingorane nimbaraga zitabarika inyuma.Ndetse gushimwa kurenza iyi ni igisekuru gishya cyabantu bafite ubwoya, umwuka wo guhanga udushya nubushobozi bwo kwiga ba rwiyemezamirimo.Ntabwo baragwa gusa imigenzo myiza yibisekuru byakera ba rwiyemezamirimo bihanganira ingorane kandi bahagaze kumurimo ukomeye, ariko kandi bagendana nibihe kugirango bakoreshe udushya twashushanyije no guhanga udushya.Express gari ya moshi-
“Ntabwo ndi 'igisekuru cya kabiri', ahubwo ni 'igisekuru cya kabiri'Mugihe uguze, nyamuneka Wemeze gushakisha ikirango cya 'Zu Aman'… ”
Iyi ni "Uruhu rwa kabiri rwuruhu" rwumye Pinqin ya Yuyao Qinchen Clothing Co., Ltd iherereye mu Mudugudu wa Yangjia, Umuhanda wa Langxia, igurisha imyenda yubwoya muri studio nzima yuruganda.Kuva mu kizamini cya "live live" cy'amazi muri 2018 kugeza ubu, Qian Pinqin yavuye "ubwoba" mu ntangiriro "yizeza" muri iki gihe.Ubuhanga bwo gutangaza imbonankubone bwagiye bwiyongera hamwe no kongera ibicuruzwa bitwarwa.Ikigereranyo cyibicuruzwa byose byagurishijwe imbonankubone 30% byambere byiyongereye kugeza 70%.
Muri Langxia, buri munsi hari abantu barenga 25.000 nka Qian Pingqin, kandi batangira kwihuta mu nganda zubwoya.Nyuma yimyaka irenga 40 yiterambere mubisekuru bibiri, imyenda yubwoya ubu yabaye imwe munganda zikomeye ziranga Langxia., Ubucuruzi bwimyenda ya Langlang bugizwe na kimwe cya karindwi kwisi, gihinduka ikigo kinini cyimyuga mink fur yubucuruzi mubushinwa.
Data ni murumuna wa Gan Yifeng, umuyobozi w'Urugaga rw'Ubucuruzi rwa Langxia Fur.Umusaruro wimyenda yubwoya uterwa ahanini na nyirarume.”
Gan Pinqin yavuze ko niba inkomoko igomba gukurikiranwa, “imbuto” y'inganda z'ubwoya zatewe n'abagize umuryango wa Gan, Gan Ruliang.
Mu Kwakira 1979, Gan Ruliang, wagiye muri Hong Kong gucuruza avuye muri Shanghai mu myaka ye ya mbere, yasubiye mu mujyi yavukiyemo wo mu Mudugudu wa Xigan maze ahitamo kubaka uruganda rw'ubwoya mu mudugudu kugira ngo asubize Sangzi.Qian Ruliang yashora imari mu kubaka amahugurwa, agura ibikoresho n'ibikoresho fatizo, kandi Umudugudu wa Xigan wagize uruhare mu ishingwa ry'ubutaka n'umurimo nk'ishoramari.Mu gutangira gushinga uruganda, Qian Ruliang yashyizeho umuyobozi wa Hong Kong kwigisha abaturage ubumenyi mu ruganda.Nyuma yumwaka urenga wiga namahugurwa, aba baturage babaye inkingi yuruganda rwimyenda rwa Xigan.Muri bo harimo nyirarume wa Qian Pingqin, perezida w’Urugaga rw’Ubucuruzi rwa Yuyao Fur, Qian Yifeng.
Umuvuduko wo kugurisha ibicuruzwa ni mwiza, kandi umubare w abakozi mu ruganda rwubwoya wiyongereye buhoro buhoro, hafi 280. Nyuma yibi bisekuru byabahinzi babayeho mubuhinzi babaye abakozi muruganda rwubwoya, umuryango wabo winjiza muri rusange.
Nyuma, uruganda rwimyenda yubwoya rwarazimye buhoro buhoro, abakozi barataha umwe umwe umwe kugirango batangire imishinga yabo yimyenda yubwoya.Ku buyobozi bukomeye kandi bushyigikiwe n’ubuyobozi bw’ibanze, imishinga iva mu myenda y’ubwoya bworoshye yavutse muri Langxia.“MadamuMengsha ”ubwoya bwarakozwe na Yuyao Leicester Fur Uruganda rwashinzwe na Qian Yifeng rwabaye igipimo cyinganda.
Abifashijwemo na nyirarume Qian Yifeng, bayobowe na nyina wa Qian Pingqin bakoze imyenda irenga 900 ubwo binjiraga mu bucuruzi bwa mbere mu 2005, kandi ahanini baragurishijwe.Mu mwaka wakurikiyeho, bakoze kandi bagurisha imyenda irenga 2000.
Nkuko ubucuruzi bw'ubwoya bw'ababyeyi ba Qian Pinqin bwagendaga butera imbere neza, basunitse ku isoko mpuzamahanga ryatezwa cyamunara muri Danimarike, bituma inganda z’ubwoya bwa Langxia “ubukonje”.
Mu mpera z'umwaka wa 2006, se wa Gan Pinqin yaguze uruhu rusaga 10,000 mink kugira ngo abike ibikoresho fatizo mu mwaka utaha.Mu buryo butunguranye, iki cyiciro cyubwoya ntikiratanga ikoti ryubwoya.Mu ntangiriro z'umwaka wa 2007, ibiciro mpuzamahanga bya mink ubwoya bwerekanaga “urutare” rugabanuka, buri ruhu rugabanuka kugera kuri 200.Amasosiyete amwe atunganya ubwoya rero "ntashobora kwihanganira uburwayi.".
Mu mwaka wa 2008, Gan Pinqin w'imyaka 21 y'amavuko yaretse kwiga kaminuza maze asubira mu ruganda rutunganya ubwoya bw'ababyeyi be kugira ngo asangire ababyeyi be igitutu.
“Nyuma yaho, twagize amakenga cyane mu gukora uruhu.Twagiye muri cyamunara inshuro nke mumwaka.Twahitamo ko abantu bakora cyane, bakagura bike, bagakora bike. ”Gan Pinqin yavuze ko, hashingiwe ku gukomeza gutanga umusaruro uhamye ugereranije n’ibikoresho fatizo, Kugeza mu mwaka wa 2010, umusaruro w’isosiyete wageze ku “gisenge”, ugera ku bice birenga 12.000.
Ati: “Iyi nyandiko ntabwo yigeze yandikwa na bagenzi be kugeza ubu.”Gan Pinqin yavuze ko mu rwego rwo gusya umusaruro, bakodeshaga amaduka muri Langxia kugira ngo bagurishe kandi bagurisha ubwoya, ariko banakodesha amaduka hirya no hino mu gihugu kugira ngo bacuruze ubwoya.Benshi, bafunguye amaduka 13 yo kugurisha.
Ibintu bifatika kandi bifatika birarenze, kandi urwego rwo gukoresha rugenda rwiyongera uko umwaka utashye, inganda zubwoya bwa Langxia ni nka "urubura".Nyamara, kwigana imiterere n'ibishushanyo bisa nkaho byabaye ipfundo ritoroshye kuri ubu bukungu buranga ubukungu.Kubera uburyo busa, ibikoresho, hamwe nubukorikori, ibigo byubwoya bigomba kurwana kugiti cyawe, kandi intambara zibiciro ziri hose.
Mu mwaka wa 2013, Gan Pynchon, wari warafashe ababyeyi be inkoni, yabanje gufata icyemezo cyo gukuraho imideli yose ishaje, maze ashora imari cyane mu guteza imbere imideli mishya buri mwaka.Mugukorana nitsinda ryabashushanyije hamwe na studio ishushanya, ubwoya bwakomeje gushyuha.Inzibacyuho kuri "moderi", kuva "imyenda" ujya "imyambarire".
Ati: “Icyakora, mu ntangiriro yo guhanga udushya, ababyeyi bafite kwihanganira byinshi.Bizera ko uburyo bugomba gufata inzira ihamye, kabone niyo haba hari ibirarane, ntibishobora kugurishwa muri uyu mwaka hanyuma bigurishwa umwaka utaha.Niba idashobora kugurishwa umwaka utaha, irashobora kugurishwa mumwaka utaha.Mink Gan Pinqin yavuze ko yumva imbaraga zikomeye z'ababyeyi be “gushaka umutekano”.Nyuma ya byose, gutangiza umushinga biragoye cyane kandi hariho amasomo kera.Ababyeyi bahangayikishijwe no guhanga udushya no gutera imbere.
“Imisusire ishaje irashobora gukorwa, ariko irushanwa ryo ku isoko rirakaze kandi inyungu ni nke cyane.Byongeye kandi, uburyo bwa kera bunyuranye n'ibirango by'isosiyete ndetse n'aho isoko rihagaze. ”Qian Pinqin yagize ati: “Nyuma ya 80 na nyuma ya 90 ni iy'itsinda rishya ry'abaguzi.Byongeye kandi, ku bakiriya ba kera b'abacuruzi benshi, iyo babonye imyenda mishya, haba hari inyungu nyinshi, kandi barashobora kugurisha ibicuruzwa bishaje. ”
Nyuma yo kwiruka inshuro nyinshi hamwe nababyeyi be, "Qiu" udushya twabaye ibikorwa byumuryango.Usibye gukorana nitsinda rizwi cyane ryogushushanya ubwoya mubushinwa, ababyeyi bumye bavuka mubudozi bakunze kugaragara mumasoko ya "ling market" yisoko ryumwuga wa Guangdong, kandi bagakomeza guhuza ibicuruzwa byikigo nibitekerezo byo gushushanya- kurangiza ibirango mpuzamahanga.
Ati: "Icyakora, iterambere ry'ibicuruzwa naryo ni inkota ityaye '."Qian Pinqin yavuze ko mu gihe cyo kuva mu 2013 kugeza 2015, bimwe mu bicuruzwa bakoze byateye imbere cyane, bityo bakaba bagomba guhangana na bo mu gihombo.Kora imyenda igera kuri itatu kugirango uhitemo kugenzura ibiciro.”
Ati: “Uyu munsi, isosiyete igomba gushyira ahagaragara byibura uburyo bushya 500 buri mwaka.Niba umusaruro wumwaka ari 5.000, uburyo bumwe ni imyenda 10 gusa.Ibi ni bishya ku baguzi. ”Qian Pinqin yagize ati: "Iyambere Imisusire igurishwa mu myaka ibiri cyangwa itatu, ariko ubu uburyo bwinshi bugurishwa ukwezi kumwe gusa.
Ku bwumvikane, binyuze mu iterambere ryihuse rya interineti, kugurisha imyenda bimaze kumenyekana ku mbuga za e-ubucuruzi, mu gihe ubwoya bwo mu cyiciro cy’imyenda buracyakurikiza icyitegererezo cy’ibicuruzwa byinshi.
Ati: “Muri 2017, Gan Pinqin n'umugore we Chen Jingjing, uwo bahuye na bo, barabyanze.”Bakuyemo igare ry'imyenda y'ubwoya maze basaba inshuti zigurisha ibindi byiciro by'imyenda gutambuka neza "gerageza."
Ati: “Ibi birashimisha cyane abashakanye.Igihe basabaga inshuti zabo kureka gahunda yo gutangaza imbonankubone ubwoya, banze mu kinyabupfura n'undi muburanyi. ”“Uburyo bumwe, ibice birenga icumi byagurishijwe mu ijoro rimwe, birenze kure cyane ibyari byitezwe!”
Mu mwaka wa 2018, Qian Pinqin yasabye isosiyete mu iduka ry’ibigo, atangiza iduka rye bwite rya interineti, ashyiraho sitidiyo ya Live mu ruganda.
Ati: "Igurisha rya Live rishobora gusa naho ryoroshye, ariko mubyukuri ni igikorwa cya tekiniki kabuhariwe.Ni urwego rwuzuye rwa e-ubucuruzi.Impera yimbere ikubiyemo urukurikirane rwimyiteguro nko guteranya ibicuruzwa, guhitamo, ubuhanzi, kwandika kopi, nibindi, kandi hariho amatara mubikorwa., Ingaruka zijwi, imikoranire, kugenzura imirima nibindi bisobanuro, hamwe no gupakira, gutanga, nyuma yo kugurisha n'ibindi. ”Qian Pingqin yavuze, nubwo bigoye gute, biyemeje kwiga no gucukumbura guhera.
Abashakanye ba Qian Pinqin na mwene wabo, abantu batatu bose basimburana bakora nk'inanga.Nubwo bafite abafana bake, baracyatangaza imbonankubone guhera saa kumi kugeza saa munani, bafite ikizere cyuzuye n'amasaha 10 ahoraho.
Ati: “Guhagarara inkweto ndende igihe cyose, kugenda, kuganira, kwambara inshuro nyinshi no gukuramo imyenda iremereye, ni ikizamini gikomeye cyimbaraga nijwi.”Chen Jingjing yavuze ko, mu gihe cyo gutangaza imbonankubone, inanga igomba guhora ishingiye ku bafana basaba kugerageza ku buryo butandukanye bw'imyenda, kandi bagatanga ibisobanuro birambuye ku myenda, gukora, ingano n'andi makuru, no gusubiza ibibazo.Usibye kunywa amazi no kujya mu musarani, ntabwo yavuye muri kamera muri kiriya gihe.
Buhoro buhoro, abafana bariyongereye bava kumubare umwe bagera kuri mirongo.Kugeza kumunsi wa 12, amaherezo bagurishije ubwoya bwabo bwa mbere.Uyu munsi ni 12 Kanama 2018.
Ariko, imyenda yasubijwe vuba.Byaragaragaye ko amakariso yimyenda yagurishijwe yari afite ibara rito, kandi abakozi ntibagenzuye neza mbere yo kohereza.
"Nyuma yaho, Gan Pinqin yashoje agira ati:" Nubwo nagerageje kugurisha imbonankubone, uburyo bwo kugurisha bwa mbere bwagumye uko bwakabaye.Ati: “Nyuma yaho, Gan Pinqin yashoje agira ati:“ Biremewe kugurisha byinshi, kandi abadandaza benshi ntibitaye kuri aya makuru.Iburyo numuguzi wanyuma, bazitondera cyane ibisobanuro, bidusaba kugenzura amakuru arambuye.”
Nyuma yiminsi ibiri, Qianpinqin yakiriye itegeko ryambere ryemewe muburyo nyabwo.Kugeza ubu, bose bibuka izina ryumuguzi, imiterere nibara ryurutonde.Muri uko kwezi, Qian Pinqin yagurishije imyenda y'ubwoya igera kuri 30.Mbere y'Ibirori byo mu mpeshyi ya 2019, isosiyete izagurisha imyenda irenga 1.000 y'ubwoya.
Binyuze kumurongo wa Live, imyenda yubwoya iheruka gukorwa nuru ruganda izahura nabafana ibihumbi nibihumbi mugihugu.Ati: “Umubare w'igurisha mu cyumweru kimwe urenze uw'amaduka amwe ya interineti mu mwaka.”Qian Pinqin ati.Kubera iyo mpamvu, isosiyete yahagaritse amaduka yose yo kugurisha kuri interineti aherereye ahandi, kandi kugeza ubu igumana Umujyi wa Fur City gusa.Amaduka menshi yo kugurisha.
Kuri ubu, itsinda ryitumanaho rya sosiyete rifite abantu 10 bose hamwe.Yafunguye ibyumba 3 byerekana kuri Live kuri Taobao Live, yahinduye abafana 140.000.Muri icyo gihe, ingo 60 zitunganya ubwoya mu gace kegeranye zashinze Pinqin yumye kugurisha ubuzima.Umwaka ushize, isosiyete yagurishije imyenda irenga 6.000, muri yo kugurisha kumurongo bingana na bibiri bya gatatu.
Kuva mu 1979, igihe umukozi w’intara w’intara witwa Ruliang yateraga “imbuto” mu mujyi yavukiyemo, Langxia, iri kure y’isoko ry’ibikoresho fatizo by’inganda z’ubwoya kandi atari isoko ry’abaguzi b’ubwoya, yavuye mu bukungu bw’ibanze yerekeza mu nganda zigezweho. iterambere.Amahugurwa yumuryango yinjijwe mumasoko yabigize umwuga, amenya iterambere ryihuse kuva mumahugurwa kugiti cye kugera kumuhanda wubwoya kugera mumujyi wubwoya bwubushinwa, uhinduka ikigo kinini cyo gutunganya ubwoya bw’intama n’umusaruro, kandi kugurisha imyenda y’ubwoya bingana na kimwe cya kane y'igihugu.Kimwe cya karindwi muri ibyo.
Mu rwego rwo guteza imbere iterambere ry’inganda, Umuhanda wa Langxia ukora imurikagurisha ryubwoya, iminsi mikuru yimyenda yubwoya, imurikagurisha ryubwoya nibindi bikorwa buri mwaka.Muri icyo gihe, gukoresha no kongera imbaraga mu nganda z’inganda zo mu Bushinwa Fur City, binyuze mu rwego rwo kwagura urwego rw’inganda z’ubwoya, kuzamura urwego rw’imyenda y’ubwoya R&D no gushushanya, buhoro buhoro tumenya amatsinda yo mu rwego rwo hejuru yo guhanga imideli yo mu gihugu ndetse no mu mahanga, byongera iterambere ryihuta ryibicuruzwa byinganda, kandi wagura urwego rwose rwimyambarire.Kwihutisha guhinduka no guteza imbere inganda zubwoya bugana kumyambarire nimyambarire.Kuyobora ubwoya bwikorera kwihangira imirimo kugirango uzamure ibigo, ibigo kwaguka kugera kubipimo, kandi uhore utezimbere igipimo, imikorere ningaruka zinganda zubwoya.
Kugeza ubu, perefegitura ya Langxia ifite inganda zitanga ubwoya mu 1580, kandi abantu barenga 25.000 ni bo bakoreshwa.Umwaka ushize, ayo masosiyete yatunganije uruhu rwa mink miliyoni 7.5 kandi agurisha imyenda igera kuri 700.000 buri mwaka, agera kuri miliyari 4 USD.
Uyu munsi, Ubushinwa Fur City bwemejwe n’ishyirahamwe ry’ubucuruzi mu Bushinwa nk '“Isoko ry’umwuga w’Ubushinwa Mink Fur Imyenda Y’umwuga”, ndetse n' “Isoko ry’ibicuruzwa 50 by’ibicuruzwa by’Ubushinwa”, “Amasoko 100 y’ibicuruzwa by’Ubushinwa”, “Amasoko meza yo kwerekana Ubushinwa ”, Na“ Isoko ryo kwerekana inguzanyo ku rwego rw'igihugu ”…
Igihe cyo kohereza: Ukwakira-22-2020